- 1 August 2023
Video in B2B Startup outdoor advertising: Elevating the Brand with Creative Videos
In today's competitive market, B2B startups in the IT (DeepTech, FinTech, PropTech, EdTech, LegalTech, GovTech, RegTech, AgroTech, HealthTech, Cyber security etc) sectors are constantly seeking innovative ways to captivate their target audience. One powerful tool that has proven to be a game-changer in advertising is video. It has the ability to transform concepts into captivating visual experiences, leaving a lasting impression on viewers. In this article, we delve into the world of CG video production for B2B startups, focusing on a specific case study: the collaboration between our creative studio and the startup "Sweepnet."
Sweepnet develops software aimed to collect and process data about people and companies automatically. The algorithm detects connections between companies and contractors and identifies behavioral patterns.
Outdoor advertising can be beneficial not only for B2C but also for B2B companies. Emotions can also be evoked by B2B businesses. In this campaign, advertisements were placed near major business centers and main transportation hubs. The eco-friendly agenda and humanization of the B2B brand resulted in excellent outcomes. Sweepnet experienced a significant increase in website traffic during the placement of this advertising.
The world of B2B advertising demands attention to detail and professionalism to gain the trust of potential clients. Video plays a crucial role in elevating the advertising efforts of startups like Sweepnet. By incorporating visually stunning CG elements, startups can effectively highlight their unique selling points, products, or services. For Sweepnet, our objective was clear: to create a universal image video content for their outdoor media facades that could engage diverse audiences across various screens.
The Challenge: Diverse Screens
One of the main challenges we faced in this project was the diversity of screens used for outdoor media facades. These screens differed significantly in terms of dimensions, formats, display quality, and sizes. To ensure our videos performed optimally on all screens, from narrow vertical to wide horizontal displays, we needed to devise a creative strategy.
To unlock the full potential of Sweepnet's slogan, "More than you imagine," we embarked oa creative journey.The client is engaged in researching the unreliability of partners, so the slogan "more than you imagine" conveys the idea that different things can be hidden behind outward reliability. And, of course, the client is not just a boring B2B company but more than meets the eye. Drawing inspiration from this slogan, we conceptualized a series of visually mesmerizing videos that metaphorically reflected the essence of Sweepnet's brand message.
The videos we crafted were nothing short of captivating. Vibrant bursts of color transformed into blossoming fields, fiery sparks gave rise to majestic phoenixes, and a cascade of festive elements created an explosive New Year's spectacle. Each video harmoniously integrated Sweepnet's branding, ensuring a cohesive and memorable visual experience for the audience.
This project marked a significant milestone for our creative studio as we unveiled a new service — creating videos specifically tailored for outdoor media facades. Our successful collaboration with Sweepnet opened new avenues for future partnerships with IT B2B startups seeking to leave a lasting impact through visually stunning advertising.
Advantages of video in B2B IT Startup Advertising
The advantages of video in B2B startup advertising are multifaceted. Firstly, it allows for boundless creativity, enabling startups to bring their wildest ideas to life. Secondly, video enhances the visual appeal of the product or service, leading to increased engagement and conversion rates. Lastly, it facilitates the communication of complex information in a simple and easily digestible format.
Future of video in B2B Startup Advertising
As technology continues to evolve, the future of video and especially CG in B2B startup advertising holds even more exciting possibilities. Advancements in virtual and augmented reality will open up new dimensions for creating immersive and interactive experiences. As creative studios and startups forge stronger collaborations, we can expect to witness groundbreaking advertising campaigns that push the boundaries of visual storytelling.
The collaboration with Sweepnet served as a testament to the power of B2B IT startup advertising. By employing CG to create visually stunning videos for their outdoor media facades, client successfully captured the attention and imagination of their diverse audience. As the world of video continues to evolve, B2B startups have a unique opportunity to elevate their brands, convey their message effectively, and make a lasting impact in their respective industries. Embracing video as a powerful advertising tool is no longer an option but a necessity for startups looking to thrive in the competitive landscape.
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