2024

Sber Online. Major app

Task

The goal of this video was to present the updated functionality of Sber’s mobile app using a clear and accessible visual format.

The main challenge was to communicate multiple new features within a short runtime, while maintaining visual clarity and logical structure.

Solution

We focused on illustrating how everyday tasks in the app have become easier and more streamlined. 

The video walks users through features such as fine payments, the redesigned wallet, quick money transfers, and the ability to hide card balances. 

Each feature is shown in action to ensure that users can intuitively understand how the updated app works.

SBER
Is a leading financial ecosystem with millions of users, sought a way to present their updated mobile banking app to a diverse audience.

With users ranging from tech-savvy professionals to those less familiar with digital tools, it was essential to deliver clear and effective communication without overwhelming the viewer.
Team
PRODUCER:

Kirill Dmitriev

ART DIRECTOR:

Aleksandr Lukashkin

PROJECT MANAGER:

Natalya Znamenskaya

STORYBOARDER:

Alice Korolyova

CONCEPT ARTISTS:

Aleksandr Lukashkin

CG GENERALISTS:

Vladimir Gramatsky, Anatoly Zyubin

Let’s talk business