Sber Online. Major app
The goal of this video was to present the updated functionality of Sber’s mobile app using a clear and accessible visual format.
The main challenge was to communicate multiple new features within a short runtime, while maintaining visual clarity and logical structure.
We focused on illustrating how everyday tasks in the app have become easier and more streamlined.
The video walks users through features such as fine payments, the redesigned wallet, quick money transfers, and the ability to hide card balances.
Each feature is shown in action to ensure that users can intuitively understand how the updated app works.
With users ranging from tech-savvy professionals to those less familiar with digital tools, it was essential to deliver clear and effective communication without overwhelming the viewer.
Kirill Dmitriev
Aleksandr Lukashkin
Natalya Znamenskaya
Alice Korolyova
Aleksandr Lukashkin
Vladimir Gramatsky, Anatoly Zyubin