2024
Sber ADS. Technological solution for customers attraction
Task
The client needed a video that would become a key part of the platform’s marketing launch strategy, highlighted the unique features of Sber ADS.
All while maintaining a sense of simplicity and accessibility in working with the platform.
All while maintaining a sense of simplicity and accessibility in working with the platform.
Solution
Building on the creative direction provided by Playd, our team focused on precise execution of all motion design and animation tasks. The video was designed to highlight the key functions of the Sber ADS platform while preserving clarity and visual simplicity throughout.
We translated technical product features into structured, intuitive visuals including UI elements, data visualizations, and targeting mechanics to reflect how the platform operates. The clean graphic language and clear pacing helped make the final result both visually engaging and informative.
Sber ADS
Is an innovative advertising platform that uses advanced algorithms for effective targeting.
It provides businesses with the ability to manage advertising campaigns via an intuitive interface and powerful analytics tools.
At the time of our collaboration, the project was nearing the end of its development, with the platform ready for launch.
It provides businesses with the ability to manage advertising campaigns via an intuitive interface and powerful analytics tools.
At the time of our collaboration, the project was nearing the end of its development, with the platform ready for launch.
Team
Producer :
Kirill Dmitriev
Art Director:
Aleksandr Lukashkin
Project Manager:
Natalya Znamenskaya
Storyboard Artist:
Alice Korolyova
Concept Designers:
Irina Lukashkina, Igor Batrakov, Aleksandr Lukashkin
CG-generalists:
Vladimir Gramatsky, Maxim Solovyov