Kaspersky. Small Office Security

Task

The task was to create a visually appealing and concise 26-second video that effectively communicated the product’s key features to the target audience.

Additionally, the client requested static key visuals (KVs) for marketing purposes. The challenge was to implement the pre-defined creative concept while enhancing its visual and technical aspects.

Solution

Working from a pre-approved concept and script, the studio focused on clear and precise execution. All design, animation, and production tasks were handled in-house, with close coordination between the studio, the independent producer Galina Kurochkina, and the agency Smetana.

The video was built around simple, readable visual language to communicate key product features within a strict 26-second format. Static key visuals were developed in parallel, keeping visual consistency while adapting the content for broader marketing use.