Т-Bank . CG video series for a new product Ecosystem

Task

Develop a series of CG videos for four upcoming verticals in the app - Home, Travel, Auto, and Shopping. Each vertical is focused on everyday user needs like paying bills, planning trips, navigating the city, and making purchases.

The goal was to present each section clearly and visually, keeping the overall style consistent across the series while allowing each storyline to remain distinct. The videos were designed for use both as product explanations and as creative assets for marketing. A unified visual language was essential to tie everything together into one system.

Solution

We designed and produced four CG videos one for each vertical using a shared visual structure based on stylized environments, branded objects, and mobile UI at the center. Each video combines interface walkthroughs with contextual surroundings: travel props for the Travel section, shopping items for Shopping, and so on.

To keep the ecosystem cohesive, we built a unified visual language across all videos, including lighting, animation rhythm, and object design. At the same time, each story was adapted to its use case with distinct pacing, layout, and iconography. The result: four connected but self-contained videos ready for use across digital and campaign platforms.

HOME

The first in a four-part series, this video introduces T-Bank’s vision of a connected, responsive digital environment - all from the comfort of your couch.